The Marketing Informer EP 1: Making Your Next Virtual Event More Effective

Technology vendors have relied on virtual events for years now to drive engagement and power their demand generation efforts. With more companies going back to in-office work and more events doubling down on their in-person options, the question becomes: Can virtual events still be effective?

The answer, of course, is a resounding yes. Join Matthew Delman, director of marketing at Techstrong Group, as he leads a panel discussion featuring tips and tricks to ensure virtual events remain an integral part of your demand generation efforts.

This session will cover:

• Necessary virtual event changes that will drive engagement
• How to improve the conversion rate for virtual event attendees
• Whether to self-host your next virtual event or host with a partner